Abstract: Sound power, a standard metric used to quantify product noise, is determined through the vibration -based sound power (VBSP) method. This method involves measuring surface velocities and utilizing an acoustic radiation resistance matrix, R, dependent on the structure's geometry. While R matrix expressions have been established for baffled flat plates, fully closed cylinders, and fully closed spheres, this work presents the first analytical expression tailored for baffled simply curved plates with uniform curvature. This development, based on eigenfunction expansion and the uniform theory of diffraction, extends the VBSP method's capabilities for accurate sound power assessment from these structures. Experimental validation involved testing three plates of varying curvature in a reverberation chamber, comparing the VBSP method with the ISO 3741 pressure-based standard. One of the curved plates underwent additional testing in an anechoic chamber following the ISO 3745 standard, confi rming the VBSP method's accurate sound power measurements down to the 160 Hz one-third octave band. The same plate was tested in uncontrolled acoustic environments - a busy hallway and an outdoor location. The VBSP results showed strong agreement with ISO 3741, af fi rming the method's robustness for measuring sound power from baf fl ed simply curved plates in acoustically challenging real -world conditions. This underscores the practicality of the VBSP method, enabling accurate sound power measurements of baffled curved plates in the presence of substantial background noise and environmental variability. (c) 2024 Institute of Noise Control Engineering.